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MOVIES – SOUNDS LIKE YOU’RE IN A CINEMA
MUSIC – SOUNDS LIKE YOU’RE AT A LIVE CONCERT
GAMES – SOUNDS LIKE YOU’VE DROPPED INTO A BATTLEFIELD
The multi-award-winning Super X-Fi®
brings the magic ofholography inaudio, for headphones.
SUPER X-FI® TECHNOLOGYSXFI PRODUCTSRAVE REVIEWSVIDEO REVIEWSAWARDSSXFI LIVE!
SUPER X-FI® FOR A PERSONALIZED AUDIO EXPERIENCE
makes headphones sound as good as the real thing…
Normal Headphone Audio is Claustrophobic
Regular headphones pump sound directly into our ears. This sounds unnatural, claustrophobic andacoustically wrong.
Super X-Fi Recreates the Soundstage of a Set of Speakers forHeadphones
Super X-Fi technology uses computational audio to recreate the listening experience of ahigh-endmulti-speaker system in a professional studio, and delivers the same expansive naturalexperience -with the same original depth, detail, realism, and spaciousness - in headphones.
Personalized Audio for Your Ears
Super X-Fi leverages complex algorithms and computationally intensive techniques to custom fitaudio, for every individual, through a sophisticated Head and Ear-Mapping process. For theend-user,It’s as easy as taking pictures of the ears and head. The end result is personalized sound, justforyou.
FOR ALL TYPES OF CONTENT
All audio piped through SXFI series of products is capable of delivering the ground-breakingtechnology personalized to your ears. This includes even streamed content from Spotify, YouTube,Netflix, and more!
Movies
When you are watching movies or videos, Super X-Fi is capable oftransforming them into a full-fledged, cinematic audio experience. Hear sounds and accuratepositional audio cues like they were coming from speakers all around you, including thesubwoofer,even though you’re wearing headphones. It’s like bringing a cinema’s soundsystem everywhere you go!
Music
When listening to music with Super X-Fi, you will feel as if you were inthesame venue as the artist. Hear the same expanded soundstage like you were at the live concert.Even mono tracks will suddenly sound glorious.
Games
Super X-Fi transforms all your headphone gaming content into afull-blownimmersive cinematic audio experience. You will be transported into the thick of the actionwhereyou will hear explosions and gunfire all around you.
Voice Content
With Super X-Fi, spoken word content (such as phone calls, podcasts, andaudio books) takes on a natural lifelike quality where you will feel as if the narrator was infront of you, instead of a voice trapped in your head. This allows your brain to absorb themessage much easier without you suffering the effects of headphone fatigue.
For full compatibility with your mobile devices, we recommend the SXFI AIR and SXFI AIR C. There may be limitedmiccompatibility on some mobile devices when connected with SXFI AMP, view the full list here.
SXFI SERIES OF SUPER X-FI PRODUCTS
CREATIVE SXFI® AMP
(FOR ANDROID, PC, MAC, PS4, & NINTENDO SWITCH USERS)
Super X-Fi Headphone Amp for Android Users
CREATIVE SXFI® AIR
(FOR IPHONE, ANDROID, PC, MAC, PS4, & NINTENDO SWITCHUSERS)
Bluetooth and USB Headphones with Built-In SuperX-Fi Technology for Personalized Audio Holography
CREATIVE SXFI THEATER
(FOR PC, MAC, PS4, & NINTENDO SWITCH USERS)
2.4 GHz Low-latency Wireless USB Headphones with SuperX-FiAudio Holography for Movies
CREATIVE SXFI® AIR C
(FOR PC, MAC, PS4, & NINTENDO SWITCH USERS)
USB Headset with Built-In Super X-Fi Technology forPersonalized Audio Holography
CREATIVE SXFI® GAMER
(FOR PC, MAC, PS4, & NINTENDO SWITCH USERS)
USB-C Gaming Headset with Super X-Fi Technology and CommanderMic
CREATIVE SXFI® TRIO
(FOR ANDROID PHONES, PC, MAC, PS4, & NINTENDO SWITCH USERS)
Triple-driver USB-C In-ear Headphones with Super X-Fi Technology Built-in and Personalized to Your Ears
SOUND BLASTER X3
(FOR PC, MAC, PS4, & NINTENDO SWITCH USERS)
Hi-Res 7.1 External USB DAC and Amp Sound Card with SuperX-Fi for PC and Mac
CREATIVE OUTLIER GOLD
(ACTIVATED WITH SOFTWARE SUPER X-FI)
True Wireless Sweatproof In-ear Headphones with 39-HourBattery Life and Software Super X-Fi®
EXPERT REVIEWS
To bring this to a dongle that wouldjust work with any headphones and be super affordable, that's really the HOLY GRAIL ofheadphone processing technology.
Creative's new Super X-Fiaudiotech is FRIGGING MIND -BLOWING. The company known for Soundblaster finally has a new killerproduct, and you'll probably want one too.
The device also made straightforwardstereo music tracks sound MAGICAL, as if you were in the room with the musicians playinglive.
Few things in technology areguaranteedto bring you actual joy, but Creative’s Super X-Fi just might qualify for that list.
Our minds were simply blown awaywhen weheard what Holography can do for audio. This isn’t virtual surround, that stuff is so lastyear.This is true spacial audio processing and it comes on that tiny little dongle!
By processing your headphones’signal in a way that makes your content sound like you were listening to an impossibly eleganthometheater system, you can bring the theater experience with you wherever you go…
The SXFI Air is one of the mostcompelling pairs of headphones at CES 2019.
When we understood the concept ofSuperX-Fi, the results were nothing short of amazing. The headphones didn’t feel like headphonesanymore. Creative definitely had many, many, many ‘wows’ coming from their suite atCES2019.
This amp has dramatically changedhow Ienjoy music: it’s fun to listen to high school classics with the amp activated, making itdifficult to return to listening without it.
I had a listen and was leftamazed. Super X-Fi showed a lot of promise.
(Using Super X-Fi) I heardgameclips and it was insanely effective. INSANE.
.. no one in the industry couldsolvethis decade's-long problem. Creative's Super X-Fi could be the game changer.
Hands down, this was the bestdemo ofCES—and it's the product I'm most looking forward to reviewing this year.
Creative has the demo to beat atthisyear's CES. The company is showing an early prototype of a product it calls Super X-FiHeadphone Audio. And it blew my mind.
What the F***?!! . . . It wasreally something else I think, all of us, there was a collective gasp when the technologywasdemonstrated to us . . . its feels like big leap forward
Creative ... looks to have finallycracked the issue of fitting full sized speakers into a pair of portable cans... I heard itthroughthe earphones in exactly the same way I heard it via the speakers, and it was nothing short ofAMAZING.
It was an amazing experiencetotally!I've been in the business for 40 years, and that's some of the best sound I've heard.Andfor the price point you're going to sell it for, IT'S OBSCENE.
I just finished the best demo oftheshow. It's not a curved TV, it's not 8K, it is, wait for it, Creative Lab's newSuper X-Fi technology...And it just floors you ... it's gonna be a steal at US$150.
Well the fact that it's going tobeeveryone's hands, you know, a product that everyone can afford, and it's something that isliterally going to change the way people listen to things by that one little dongle.
For a while there, I actuallythoughtthat the speakers were on, and that there was nothing coming through both cans, until I took themoffto hear nothing emanating from the speakers.
This Holographic-Sound HeadphoneDongle BLEW MY MIND. This mind-blowing audio technology uses acoustic mapping andholographicsound to create a headphone experience that's nearly indistinguishable from what you'd getoutof a dedicated set of surround speakers.
You can take the headphones off,listening to again; a three— or four—thousand Dolby Atmos system, and put theheadphoneson, and it will sound just as good. In fact for my ears, I gotta say, it sounded better.
I listened to the demo and it wasMIND-BLOWING! The surround sound I heard from the headphone was amazing and I even took theheadphones off just to confirm that I wasn't hearing the sound from the physical surroundspeakers. Judging from the guests' reactions, they were equally or almost as impressed as Iam.
If you're curious about what‘audio holography' is, Creative Labs has the goods with its Super X-Fi technology. Igave ita good listen at CES 2018, and it sounded glorious! After hearing the results, I wassimplyblown away. Even with all the audio products I've tested over the years, my ears wereneversubjected to anything quite like this.
During the audition, the SuperX-Fisystem created a realistic sense of space as I listened to a soundtrack. It took the audiothatwould have been usually stuck between my ears and projected outside the confines of myhead. I was able to pinpoint the sound sources in a room as well as gauge the distance betweenthem.
I know, it's unbelievablethatthe little ‘dongle' above can give you sound as good as a 5.1 Dolby Digital SurroundSystem (Dolby Atmos 5.1.2) but it absolutely does!
As an audio engineer I readily claimthat most ‘virtual' surround sound applications are junk - until now. CreativeLab'sSuper X-Fi blew me away.
What impresses me the most is howSuperX-Fi managed to turn a standard 2.0 music track into a realistic live surround effect. It is donesowell that it's as if the artist is singing RIGHT IN FRONT OF ME.
I was absolutely blown away by ademo ofthe final, shipping product at CES 2019. It 100% matched the positioning and perceived distance ofthereal 7-channel surround system in the room. Absolutely could not tell it was headphones and HAD totake them off to be totally sure.
Smaller than a pack of chewing gum,theSXFI AMP is unique in simulating the sound of speakers, and the surround effect is far moreconvincingthan any 7.1 headphone in the market.
Creative gave voice to the personalcomputer when it introduced the first SoundBlaster sound card all those years ago. And now itmakes asimilar revolution by allowing headphones to faithfully reproduce the "holographic"sound.
Sure, plenty of headphones reviewswillgo on and on about a wide soundstage, but they'll stop that their tongues wagging and start theirjawsdropping once they've heard Super X-Fi.
This is by far one of our favoritesmiles to have ever crossed our face when it comes to audio.
It’s like nothing I’veeverheard before. Without Super X-Fi, music sounds flat. With the dongle, it actually sounds likeyou’re at the studio or a concert. This is the best thing I saw or heard all week at CES.
Super X-Fi headphone amp pretty muchmade headphones come to life.
of Reviews
and it was NOTHING
SHORT OF AMAZING.
– GEEKCULTURE
it sounded GLORIOUS!
– MobileSyrup
the results were nothing short of
amazing... Creative definitely had
many, many, many‘wows’
– Overclock
Creative’s Super X-Fi could
be the GAME CHANGER!
– The Neo Dimension
Made Possible by Super X-Fi UltraDSP Chip
As the world’s first, the SXFI chip is specially engineered to power the Super X-Fi technology,andis integrated into our entire range of SXFI products — allowing users to enjoy the award-winningaudioholography conveniently in different form factors, and across devices and platforms.
How It Works
Natural sound travels to our ears through a convoluted path as it bounces off all the surfaces intheroom and your head, before reaching your ears. Super X-Fi recreates this path that is unique toeachindividual using complex algorithms and computationally intensive techniques to give you naturalsoundfrom headphones.
For the end users, it is as easy as taking photos of your face and ears with your phone. An AIenginethen personalizes the sound just for you.
Super X-Fi Certified Headphones
Super X-Fi processing with certified headphones accounts and compensates for changes in audiooutputcaused by the headphones to ensure audio reaches your ears as intended.
Any headphones that features our Super X-Fi Certified badge has been optimized for the use withSuperX-Fi.
Creative's new Super X-Fi audio
tech is Frigging mind-blowing!
SUPER X-FI: TECHNOLOGY IN MANY FORMS
The first incarnation of this is a custom UltraDSP chip specially developed for Super X-Fi.
This SXFI chip is specially designed for Super X-Fi processing, and packs 5x the computing powerofCreative’s most powerful Sound Blaster chip – while consuming less than half the power.
This SoC is a highly integrated chip, includes a large cache of fast memory to decode and processupto 8 channels of high-resolution 24-bit 96KHz audio simultaneously. It even has audiophile qualityDACs built-in.
The SXFI chip can reside in headphones, headphone amps, and any suitable hardware devices such asdongles, set-top boxes, and TVs. Super X-Fi can also exist as a software technology in an app, astreaming platform, and even more excitingly in an OS.
We aim to work with all audio brands and manufacturers to bring Super X-Fi to the whole world.
HOW IT WORKS
Super X-Fi captures the listening experience of a high-end multi-speaker system in a professional studio, and recreates the same expansive experience in your headphones using computational audio intensive techniques to custom fit audio, for every individual, through a sophisticated Head and Ear-Mapping process.
Hundreds of anthropometric parameters are extracted from the features of the head in highprecisionusing real-time image detection and analysis. An artificial intelligence (AI) engine then usestheseparameters along with the dynamics of the targeted headphones, and synthesizes them with amultidimensional map of the desired room acoustics.
Using the synthesized map, Super X-Fi recreates the natural expansive audio soundstage, forheadphones, to give a magical listening experience custom made to each individual’s uniquephysique.
SUPER X-FI CERTIFIED HEADPHONES
Although you may use any headphone, we recommend that you use headphones that have been certifiedforuse with Super X-Fi for the best possible experience. Super X-Fi processing with certifiedheadphonesaccounts and compensates for changes in audio output caused by the headphones to ensure audioreachesyour ears as intended.
Super X-Fi Downloads
Get started with Super X-Fi audio holography with the required apps andsoftware!
Super X-Fi Help and Support
Need assistance? Check out our help and support page for detailed setupinstructions or browse through our dedicated FAQs.
Partnerships
Keen to become one of our corporate partners? Find out more about thepartnership opportunities and collaborative works that we have for Super X-Fi.
VIDEO REVIEWS
CEO, Sim Wong Hoo on Super X-Fi Headphone Holography
“Super X-Fi has been a dream of mine since the 1990s, and has taken over twenty years ofengineering sweat, tears and grit to realize this feat. And now to see how many have been blownawayby its magical performance is something truly fulfilling for me on a personal level. I’venever been so excited before in my whole life.”
Chief Architect, Lee Teck Chee on the Super X-Fi Invention
“Super X-Fi is a new renaissance in headphone audio; a technology where the science ofsoundbrings the human listening experience with headphones to a whole enlightened level of realism,soamazing, it’ll be akin to magic.”
Bloomberg Business – A Steve Jobs Rival Who Hit Hard Times Makes Remarkable Comeback
Read Bloomberg’s full article here
Finance Minister of Singapore, Mr Heng Swee Keat on Mr Sim, and Super X-Fi Technology
Watch the full video hereThe Sunday Times – Lunch with Sumiko
Creative Technology’s Sim Wong Hoo isback,with Super X-Fi getting rave reviews
SUPER X-FI™ HEADPHONE HOLOGRAPHY WON BEST OF CES AWARD 2018
GAME-CHANGING SUPER X-FI BLOWS THE MINDS OF EXPERT REVIEWERS, BAGSPRESTIGIOUS AVS FORUM BEST OF CES AWARD 2018
On its maiden outing at the world’s largest consumer electronics show inLasVegas in 2018, Creative’s all-new Super X-Fi technology won the prestigious AVS Forum Best of CES2018Award.
“Super X-Fi has been a dream of mine since the 1990s, and has taken overtwenty years of engineering sweat, tears and grit to realize this feat. And now to see how manyhavebeen blown away by its magical performance is something truly fulfilling for me on a personallevel.I’ve never been so excited before in my whole life. As the creator of the Sound Blaster, which hassold over 400 million units worldwide, the excitement that I felt then doesn’t even come close towhatI feel now with Super X-Fi. What we are seeing here is life-changing.
We are on the verge of a universal game-changer in the way peopleexperienceaudio in their headphones, where the audio experience is so expansive, immersive, and life-like,thatit’ll be the new norm of headphone-listening. Once you experience Super X-Fi, you won’t want to goback to the old headphone experience. It’s like after watching color on TV, you won’t want to gobackto black-and-white!
This is the ‘Holy Grail’ of headphone audio which the whole industry hasbeen searching for. I believe this is what every headphone should sound like. This paradigm shiftwillelevate mankind’s appreciation of audio through this gift we call Super X-Fi.”
Sim Wong Hoo
Creator of Super X-Fi and SoundBlaster,
CEO of Creative Technology
“Humanity reached the peak in its appreciation for music with the creation of professionalorchestrasplaying live in large sophisticated musical halls. This produces music of the purest fidelity -theholy grail of audio. People had to resort to using multiple speakers to try to recreate this samenatural sound. When they tried to do the same for headphones, all they got was sound that wasunnaturally constricted and congested.
Super X-Fi is a new renaissance in headphone audio; a technology where the science of soundbringsthe human listening experience with headphones to a whole enlightened level of realism, soamazing,it’ll be akin to magic. Super X-Fi is like capturing lightning in a bottle. We have found the holygrail of headphone audio, making headphones sound as good as the real thing!”
Lee Teck Chee
Chief Architect and Inventor of Super X-Fi
ACCOLADES OF SUPER X-FI
23 AWARDS WON AT CES 2019
Super X-Fi Headphone Holography has received widespread recognition from international audio and tech media. This is best epitomized by the 23 'best-of-show' awards received at the world-renowned Consumer Electronics Show in 2019 and 2020.
Mark Henninger (Senior Editor, AVS Forum -- the world'slargest AVenthusiast forum site) was so impressed withSuper X-Fi that he awarded it Best of CES 2018 and2019.
He spoke with CEO of Creative Technology, Sim Wong Hoo,and shared that he was blown away by the Super X-Fi demo,and that it was the ‘Holy Grail’ of headphone audio. Thedemo involved listening to a high-end 5.1.2 multi-speakersystem in a room, then when Super X-Fi-enabled headphoneswere put on, listeners experienced the exact same audiosoundstage as they had heard a few moments before, thistime just from two plain headphone drivers.
Mark Henninger’s report can be found at:AVS Forum
Innovation Award Winner at HWM+HardwareZone.com Tech Awards 2019
“Creative has managed to do something incredible by personalizing the way headphones play sound to perfectly match the individual make-up of our ears. By doing so, they're able to use your personal head-related transfer function to give you a cinematic audio experience that's independent of source.”
HardwareZone.com
SXFI LIVE is the latest iteration of Super X-Fi Headphone Holography. Enabled at the source of a livestream, it recreates the soundstage of a premium multi-speaker system in a pair of normal headphones.It allows content providers to process real-life audio in real time to their audience.
How It Works
Content providers just need to stream their content through the SXFI LIVE SERVER, where thereal-time processing of the audio content is done. The content is seamlessly streamed tobroadcast platforms, which include YouTube Live, Facebook Live, Twitch TV etc. End users attheother end will just need a pair of normal headphones to enjoy the mind-blowing Super X-Fiexperience like never before.
Who it is for
Content providers who want to restore the live experience for their audience. For example,broadcasters of sporting or corporate events, concerts, theater, gaming or even freelance streamers.
Why it should be used
In the current climate, football matches are played in empty stadiums, and concerts or plays areperformed in empty theaters. Events such as these are only made accessible via broadcast or streamedto audiences watching from home, and the experience suffers as a whole, especially the audio qualitywhich is nothing like how it sounds live.
Audio therefore takes centerstage in determining the immersiveness of the entire experience.
With SXFI LIVE providing the real spatial experience, the audience will feel as if they are at thestadium or theater itself, even if they are not there in person.
